Samsung Galaxy S3 free essay sample

Samsung had became very known for their quality home appliances including television sets, but in 1983 they expanded to a new category which was Samsung mobile. Samsung mobile has been very successful and has recently managed to surpass Sony Ericsson and Motorola technology by creating a new and eye catching new phone, the Galaxy S3. Competitive Advantage The biggest competitor to Samsung’s new phone the Galaxy S3 is Apples Iphone. Apples Iphone and the Galaxy S3 primarily target the same group of demographics and psychographics; but a big advantage that the Galaxy S3 has is the fact that the Galaxy is more available worldwide. The Galaxy is available in 155 countries and on 327 carriers which is 36 percent more carries then the Iphone and 55 percent more countries. Analysis of Mission Statement Samsung’s mission statement states â€Å"To experience the joy of advancing and applying technology to the benefits of the public†. Although Samsung started as a very diverse business by selling fish and fruits its current mission statement tells us that their main goal for today is to provide the public with new quality technology that we could enjoy and also take advantage of to help us in our daily life. We will write a custom essay sample on Samsung Galaxy S3 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of Samsung’s slogans is â€Å"It takes a lot of things to be the next big thing which goes along with their mission statement and the idea of having good new technology that the public will enjoy. Samsung has many slogans that are some what of addition to there their mission statement for example their slogan â€Å"Economic contribution to the nation† ,†priority to human resources†, and â€Å"Pursuit of rationalism†. Each one of these slogans was made throughout different stages of Samsung’s growth and now seen as part of their story and journey into one of the leading electronic companies of the world. Market Environment Competition As mentioned before one of the Galaxy S3’s main competitor is the Iphone but along with the Iphone some other competitors are the LG Optimus G and the Nexus 4. All four of these phones have similar features, the LG Optimus, the Nexus, and the Galaxy all run on Android but even then the Galaxy has shown to be above them. Technology So as mentioned before the only one of phones that does not run on Android is the Iphone but still has similar features.